At some point a partner will email you to say that a portion of last month’s traffic was invalid, and that they are withholding payment accordingly. The email will name…
In 2020, ISBA and the Association of Online Publishers asked PwC to do something that sounds simple. Take money that advertisers spent, follow it through the programmatic supply chain, and…
Every publisher gets the same advice about floor prices, and it is useless in both directions. Raise them and you will earn more per impression. Raise them too far and…
Somebody taps a link to your article on their phone. By the time the headline is readable, an auction has already happened. Dozens of companies were asked whether they wanted…